Ernesto's Dried Fruits

Project

Project

Branding

Packaging

Online Store

Online Store

I was approached to create a brand for a long-term dried fruits business. The founders had been vendors for a long time and in the business of selling dried fruits and seeds for almost 40 years. The idea was to take their business to the next level. They had grown and their products had such good quality and were so appreciated by their consumers that it was time to grow. It was imperative that their quality still resonated with the new image. Although they were growing they wanted their clients to still trust them. The idea, a brand that showed knowledge in the field their business was in, but also felt premium and unique. The purpose, to conceive a brand, its overall image, and packaging. An ecological way to preserve all dried fruits, but also easy in its appearance. 

I created a logo that captured the essence of the business, the presence of its founder and felt premium. With a clean and modern feel to it. The packaging was chosen having in mind that the founders wanted to still maintain their roots. The imagery was chosen carefully so it highlighted their products but still maintained the focus on the products. 

I was approached to create a brand for a long-term dried fruits business. The founders had been vendors for a long time and in the business of selling dried fruits and seeds for almost 40 years. The idea was to take their business to the next level. They had grown and their products had such good quality and were so appreciated by their consumers that it was time to grow. It was imperative that their quality still resonated with the new image. Although they were growing they wanted their clients to still trust them. The idea, a brand that showed knowledge in the field their business was in, but also felt premium and unique. The purpose, to conceive a brand, its overall image, and packaging. An ecological way to preserve all dried fruits, but also easy in its appearance. 

I created a logo that captured the essence of the business, the presence of its founder and felt premium. With a clean and modern feel to it. The packaging was chosen having in mind that the founders wanted to still maintain their roots. The imagery was chosen carefully so it highlighted their products but still maintained the focus on the products. 

I was approached to create a brand for a long-term dried fruits business. The founders had been vendors for a long time and in the business of selling dried fruits and seeds for almost 40 years. The idea was to take their business to the next level. They had grown and their products had such good quality and were so appreciated by their consumers that it was time to grow. It was imperative that their quality still resonated with the new image. Although they were growing they wanted their clients to still trust them. The idea, a brand that showed knowledge in the field their business was in, but also felt premium and unique. The purpose, to conceive a brand, its overall image, and packaging. An ecological way to preserve all dried fruits, but also easy in its appearance. 

I created a logo that captured the essence of the business, the presence of its founder and felt premium. With a clean and modern feel to it. The packaging was chosen having in mind that the founders wanted to still maintain their roots. The imagery was chosen carefully so it highlighted their products but still maintained the focus on the products. 

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